Falls are a serious matter, especially for older adults. In fact, falls are the leading cause of fatal and nonfatal injuries for older Americans. Every year falls send more than 2 million seniors to the hospital, and a great deal of them are unable to return to independent living. Every second of every day in the United States an older adult falls. Elly Kleinman, President, and CEO of the Americare Companies has taken a stand to address this growing public health issue and promote evidence based prevention programs and strategies to reduce the number of falls in older adults.